Project: The Universal Declaration of Human Rights

A series of online messages and ads from Nobel laureates and the artists who support them.

Watch

Trolls, neo-Nazis, white nationalists and just plain racists have free reign on the Internet at the
moment. Their product, the result of their communication, is upset and confusion; a wave they hope to ride to power and influence.

We can answer them, and the people they reach, with sanity. We can counter the insanity with the voices of calm, the voices of the Nobel Peace Prize Laureates.

These are the optimists, the humanitarians, the forces for good; they are the ones who see, and appeal to, the best in mankind.

The Nobel Laureates Peace Fund is producing a series of video messages, to be shared virally, and 30-second ads, to be placed internationally as ads before YouTube videos, linked to target keywords. The messages will remind people of, or in some cases, introduce people to, the Universal Declaration of Human Rights — the document that the world once aligned to, and the document that points the way to a better world today.

Messages have been taped with Archbishop Desmond Tutu, His Holiness the Dalai Lama, José Ramos-Horta, Robert De Niro, Paul McCartney, Ron Howard and Morgan Freeman. And we have only begun.

When shooting the video messages we are also shooting portraits for full page ads. The ads will go in magazines while the videos will be distributed virally; 15 and 30 second cuts of the videos will be placed as video ads before targeted videos online.

The messages and ads will remind people of, or in some cases, introduce people to, the Universal Declaration of Human Rights — the document that points the way to a better world today.

We need a wave of sanity. Its power will come from people like you.

Read the Universal Declaration of Human Rights